Research question. To survive, organizations must have a competitive advantage in order to
stay ahead of the competition. Market innovation has remained the driving force behind most …

For most firms, successful new product innovations are engines of growth. Product
innovation is the result of bringing to life a new way to solve customer's problem. To remain …

Innovation orientations are key to survival and success of any business that anticipate
developing and implementing strategies to effectively dispel competitive forces. Safaricom …

The performance of SMEs has continued to generate immense research attention among
scholars and researchers in the extant literature. Many factors have been investigated in …

Even though innovation is deemed to be a solution to the many challenges that hinder
growth of firms, it is believed that it can enhance business growth but it is not clear whether …

The study sought to find out the influence of entrepreneurial marketing strategies on the
growth of SMEs in Kiambu Town-CBD, Kenya. Specifically, the study addresses the …

This paper focused on marketing strategies and the performance of Small and Medium-
Scale Enterprises in Kogi State. Marketing strategies were decomposed into specialization …