Micro, small and medium enterprises (MSMEs) play crucial roles in the economic well-being
of a nation. In Kenya, MSMEs are estimated to be employing 14.9 million people and …

This paper focused on marketing strategies and the performance of Small and Medium-
Scale Enterprises in Kogi State. Marketing strategies were decomposed into specialization …

Even though innovation is deemed to be a solution to the many challenges that hinder
growth of firms, it is believed that it can enhance business growth but it is not clear whether …

Businesses today operate in a competitive environment and therefore they need to ensure
they keep their customers satisfied. The competition is not just local but global, making …

This study focused on the effects of marketing mix strategies on the performance of SMEs in
Kogi State. To achieve the study's objectives, a survey research design was adopted. A …

The main objective of this study was to investigate the impact of innovative marketing on the
performance of Ghanaian food processing SMEs. The research study was carried out in …

This study used government support programmes as a mediator to examine the relationship
between market innovation and SMEs' success in Addis Ababa, Ethiopia. The Schumpeter …

Despite their contributions to income and employment creation, small and medium
enterprises (SMEs) in general are currently faced with many problems. These SMEs are …

Abstract Small and Medium Enterprises (SMEs) play a crucial role in driving economic
growth in countries, yet in Nigeria's Southwest region, their innovation performance has …