[PDF][PDF] Marketing strategies: do they influence the growth of small and medium enterprises in Kenya

S Githinji, GN Nyaga - International Journal of Social Sciences and …, 2022 - ijssit.com
Small and medium enterprises (SMEs) play a critical role in the Kenyan economy,
contributing 3% of GDP, creating 30% of private sector jobs and employing 6.4 million …

[PDF][PDF] The effects of innovative strategies on firm performance of Equator Bottlers Company Limited in Kisumu County, Kenya: Role of government policy

OR James, SM Omari, AS Nyanga'u - International Academic Journal …, 2021 - iajournals.org
The innovation strategies arise from high business competition. Every Organization requires
improving performance by employing innovative strategies. It enables company to improve …

[PDF][PDF] Appropriate Entrepreneurial Technology usage and Small and Medium Scale Enterprises Performance in Odeda Local Government Area, Ogun State, Nigeria

ST Akinyele, DA Akintola… - Journal of Business …, 2023 - africanscholarpub.com
The study examined appropriate entrepreneurial technology usage and small and medium
scale enterprises performance in Odeda local government area of Ogun State, Nigeria. The …

[引用][C] Factors Influencing the Adoption of Technology and Innovation as a Strategic Competitive Tool in a Kenyan Shoe Retail Firm

N Njogu - 2015 - United States International …

BUSINESS INNOVATION AND FIRMS COMPETITIVENESS IN NIGERIA

BK Olalekan - European Journal of Management and Marketing …, 2020 - oapub.org
This study examines the extent to which business innovation would influence firm's
competitiveness in Nigeria. The study covered South South geopolitical zone in Nigeria and …

[PDF][PDF] ENTREPRENEURIAL MARKETING STRATEGIES AND THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES (SMES) IN UYO METROPOLIS …

RM MARK, AJ ETUK - aksujomas.org.ng
The study examined entrepreneurial marketing strategies and the performance of small and
medium enterprises (SMEs) in Uyo Metropolis, Akwa Ibom State. The specific objectives …

Marketing strategies and the performance of small and medium enterprises in Matuu town, Machakos county, Kenya

PM Njoroge - 2015 - erepository.uonbi.ac.ke
Marketing strategies constitute one of the key functional strategies that Small and Medium
Enterprises (SMEs) adopt to enhance performance. Organizations including Small and …

[PDF][PDF] Effect of the type of innovation on the growth of small and medium enterprises in Kenya: a case of garment enterprises in Jericho, Nairobi

DW Ndalira, JK Ngugi, B Chepkulei - European Journal of …, 2013 - academia.edu
In Kenya like other countries in Sub-Sahara Africa, the ability of SMEs to innovate largely
depends on its technological capabilities, the information and skills availability. More …

[引用][C] Effect of Product Innovations on Performance of small and medium manufacturing enterprises in Nairobi County, Kenya

INNOVATION AND BUSINESS PERFORMANCE: A STUDY OF SELECTED SMALL AND MEDIUM ENTERPRISES IN BIDA METROPOLIS OF NIGER STATE

OC AYODELE, EG GATA - International Journal of …, 2024 - cambridgeresearchpub.com
This study examined the effect of innovation on the performance of Small and Medium
Enterprises (SMEs) in Bida of Niger State. The method employed in carrying out this study is …