In the recent past financial market has become quite competitive. Firms within the financial
industry have increased as they wrestle for the same market. Both commercial banks and …

This research paper investigates the impact of marketing strategy on business performance
with special reference to the selected SMEs in Oluyole local government area Ibadan …

Purpose: The purpose of this study was to explore the influence of strategic product
innovation on the performance of women-owned SMEs in Port Harcourt, Nigeria …

Micro and Small Enterprises play an important economic role in Kenya. Despite the
significant role played by Micro and Small Enterprises (MSEs) in Kenya's national …

Understanding the relationship between innovation and performance is relevant for
researchers, policy makers and managers. Innovation is widely regarded as one of the most …

The tea industry is progressively facing intensified competition making all players in the
industry to draft superior strategies to beat competition. Growth is driven by innovation in the …

Innovation involves acting on the creative ideas to make some specific and tangible
difference in the domain in which the innovation occurs. Innovation is defined as the …

Poor marketing strategy has been found to be one of the most common issues confronting
Micro Small and Medium Enterprises. The study was conducted to determine the …