Purpose The first research objective is to understand the role of digital [artificial intelligence
(AI)] technologies on user engagement and conversion that has resulted in high online …

Digital technologies have dramatically changed business practices and consumer buying
behavior. This study integrates artificial intelligence technology, consumer engagement on …

Although numerous reports predict huge growth potential for online shopping under COVID-
19 pandemic, many do not know about determinants of user intention to continue using …

Tracking the customer journey has become more challenging because of the changing
marketing environment. The market is getting bigger and better, with digital markets offering …

This paper explores the influence of digital technologies on the consumer decision-making
in retail sector with two online survey-based studies. Study 1 identifies unique attributes of …

Purpose The Covid-19 pandemic and the related closures and lockdowns have changed
how consumers shop for products and how they consume them. In this paper, the authors …

Purpose: The present study was undertaken with the purpose of embedding Technology
Interface drivers and Digital Payment drivers as additional drivers in the Unified Theory of …

Purpose Technology has been witnessing a rapid growth. The advent of artificial intelligence
has further enhanced the satisfaction level of consumers, which makes it even more vital in …

The COVID-19 pandemic developed new challenges for global consumers. In response to
this disaster, digital technology users have faced the necessity to adopt and use specific …

Artificial intelligence has been widely applied to e-commerce and the online business
service field. However, few studies have focused on studying the differences in the effects of …