Decisions about social media in organizations are not made lightly. Corporate executives
are faced with an ever changing and in many cases, uncontrollable opportunity with social …

The international survey of public relations practitioners (n= 574) reported about in this
article appears to be the world's first extensive examination of how social media are being …

This article reports on a nine-year longitudinal analysis studying how social and other
emerging media technologies are bringing dramatic changes to how public relations is …

This study explores the factors that drive organizational social media visibility. Using a
sample of Fortune 500 companies and influential non-profit organizations, findings reveal …

Many organizations have started using social media (aka Enterprise 2.0) tools internally to
interact with their employees. A number of companies, including Best Buy and Dell, have …

This study explores whether and how internal social media influences employee
engagement, a top priority for those working in public relations. Specifically, it proposes and …

This paper reports on the results of a twelve-year longitudinal analysis trend study involving
more than 5,500 public relations practitioners. Findings have found that the use of social and …

Scholarship in public relations seems to be overly positive about social media. The
dominant discourse in public relations is that using social media is “good”, because social …

Social media has revolutionized corporate communications, rapidly changing the way that
public relations campaigns or programs are distributed and measured. Rather than the …

As social media moves from “buzz word” status to strategic tool, more practitioners are
developing skills related to this online communication technology. This study surveyed …