This article focuses on innovators and early adopters of television. The" age of television"
began for the general public in the United States twenty years ago when the Federal …

The article describes some characteristics of American commercial television and reviews
the knowledge about television's audience and the role they play in the American home. As …

Television is both a unique medium of, representation and an organization peculiarly
adapted to the social structure it serves. In both capacities, television represents a direct link …

DURING the summer of 1948, the Columbia Broadcasting System and Rutgers University
entered into a joint continuing project to study and document the social consequences of …

O NE of the primary functions of sociolog-ical research is to provide understanding of the
process of culture change. In the past, sociologists have been interested in several aspects …

The growth in percentage of American homes with television over the past dozen years has
outstripped even the adjectives used to describe the phenomenon. Although the period of …

Joshua Meyrowitz/n 1950, only 9 percent of US homes owned televi sion sets. Little more
than twenty-five years later, only 2 percent of households were without one. In a remarkably …

There is much to be learned about television from the study of psychology and social
psychology, political behavior, sociology, communications, and other social and behavioral …

Only now, 20 years after the introduction of television to American society, are the'magnitude
and dimensions of its impact being recognized. Not surprisingly, speculation about the …

The impact of television on American institutions and the American public has engaged the
attention of social critics, journalists, politicians, social and behavioral scientists, and citizens …