The car-once everybody's dream and a key status symbol in most countries and cultures-has
been extensively questioned in the last decades and in the last few years particularly …

US car companies spent more than $50 billion on marketing in 2000--more than any other
US industry and upward of 200 percent of the total global net income of the top five …

Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or
is it the brand's social standing? Author Nigel Hollis believes the answer to all those …

Focuses on the application of brand management as a way to market cars. Ford Motor
Company's brand management system; Threats faced by automakers in Detroit, Michigan; …

Strategy and Management of Industrial Brands is the first book devoted to business-to-
business products and services. Looking at numerous companies, this book defines two …

Reports that product or service features in today's fast‐moving markets, that seemed
distinctive and attractive yesterday may turn into little more than “hygiene factors” tomorrow …

Autonomous cars are considered to be the next disruptive innovation that will affect
consumers. It can be expected that not only traditional automakers will enter this market (eg …

In the wake of the collapse of GM and Chrysler and many of their suppliers, Trend Tracker's
latest report-by auto industry academics Dr Paul Nieuwenhuis and Dr Peter Wells of Cardiff …

Whereas in the manufacturing sector powerful brands have been clearly indentifiable this
has not necessarily been the case in financial services. The marketplace is undergoing …

The car industry is on the brink of a new era. Carmakers have reinvented themselves
significantly at least three times during the last hundred years. First, Ford with mass …