A growing reliance on the Internet as an information source when making choices about
tourism products raises the need for more research into electronic word of mouth. Within a …

Understanding consumers' needs and wants has been a major source of success for hotel
organizations. Notwithstanding, investigating the valence of online reviews and modeling …

The hotel industry continues to develop strategies for addressing consumer-generated
online reviews, and particularly responding to poor reviews, which can have a damaging …