Resource integration is vital to value co-creation. However, most research focuses on
competencies as enablers of resource integration and the social aspects that guide them …

Resource integration has become an important concept in marketing literature. However,
little is known about the systemic nature of resource integration and the ways the activities of …

Purpose Although service research typically asserts that institutions coordinate actors' value
creation processes, institutions and resources are not necessarily transparent, aligned, or …

The purpose of this paper is to provide a state-of-the-art comparison of the conceptualization
of resources in 'Resource Interaction'(IMP) and 'Resource Integration'(SDL). Both are …

Marketing research highlights the importance of actors' relationships as mechanisms for
integrating resources. With its roots in sociology, the concept of embeddedness has gained …

The strong linkage between the creation of value and the actors' resource-integrating efforts
forces academics and practitioners to understand how value stems from resource integration …

The starting point for this research is that value co-creation is difficult to observe empirically,
whereas actor engagement is observable and thus more likely to be designable and …

Core to developing a general theory of markets, service-dominant (SD) logic suggests that
service is the fundamental basis of exchange (Vargo and Lusch, 2004). In turn,'Service …

Purpose Noting that resource integration is a pivotal dimension of value co-creation in
Service-Dominant logic, this paper aims to explore how service employees engaged in co …

Abstract Adopting a Service-Dominant Logic lens, recent research within industrial
marketing contexts increasingly recognizes the role of operant resources in value co …