Although previous research has shown that individuals take on aspects of the avatars they
embody in virtual environments, studies have not yet tested whether this phenomenon …

The present study examines why some studies of the Proteus effect—the phenomenon that
people tend to conform behaviorally and attitudinally to their avatars' identity characteristics …

Informed by the Proteus effect, the current study examined the moderating effect of belief in
stereotypes on the relationship between avatar appearance and user behavior, via an …

Avatars are an integral element in most virtual environments including virtual reality and
video games, and the Proteus effect initially proposed by Yee and Bailenson (2007) is a …

Studies in the Proteus Effect have shown that the appearance of avatars (ie, digital
representations of ourselves) can lead to behavioral changes in users. For example …

The Proteus effect is a phenomenon found in over 60 studies where people tend to conform
behaviorally to their avatars' identity characteristics, especially in virtual reality. This study …

Over a decade of research on the Proteus effect in numerous contexts suggests that people
conform in behavior and attitudes to their avatars' characteristics. In order to provide clarity …

Studies in the Proteus Effect have shown that users conform to stereotypes associated with
their avatar's appearance. In this study, we used longitudinal behavioral data from 1,040 …

With the rapid development of the virtual world, Collaborative Virtual Environments (CVEs)
allow geographically separated individuals to interact via networking technology, which has …

Abstract The Proteus Effect, introduced by Yee and Bailenson, suggests that users of a
virtual environment adapt their behaviour to the characteristics of their respective avatars …