The purpose of the present study is to investigate the impact of the organization's strategic
orientation on the financial performance of new product development. This study examined …

Adopting Hakala's suggestion and the view of the complementary approach, this study
incorporates four dimensions of strategic orientation and proposes a framework which …

This research investigates relationships among organizational strategic orientations,
namely, entrepreneurial, technological, and proactive market orientations and their effects …

The purpose of this study is to investigate the relationship between market orientation and
business performance through innovations that include product innovation and process …

Purpose The purpose of this paper is to investigate the relationships between strategic
orientations as well as the role played by them to impact the performance of industrial firms …

This study examines the effect of two strategic orientations, market orientation and
entrepreneurial orientation, on financial performance in new product development. Drawing …

Although prior research has examined the linkage between strategic orientation and new
product performance, existing empirical evidence suggests exploration of the effects of a …

This study was designed to investigate the impact of strategic orientation, marketing strategy,
and market research activities on new product development among manufacturing …

The high product failure rate has been a major concern for businesses for decades. It has
become extremely important for companies to understand the critical determinants of new …

Today's complex and competitive business environment restricts the managers to plan their
futures strategically. Thus, strategic orientation approach is taking the place of traditional …