Aim and Objectives: This research aimed to examine the significance of virtual reality in
marketing. This study's first objective was to determine virtual reality's importance and role in …

Technologies for creating immersive and engaging customer experiences using virtual
reality (VR) have emerged as a potential new sector in marketing. This study report offers a …

This study explores consumer perceptions of virtual reality (VR) in marketing, aiming to
understand how immersive technology impacts engagement and brand perception. As VR …

The purpose of the study is to summarise the features of the application, advantages,
disadvantages, as well as to develop an effective toolkit for the implementation of virtual …

Purpose: In the last two decades, the internet has altered the way that people purchase,
supporting the growth of ecommerce sites and the move from traditional retail to online …

The development of virtual reality (VR), together with other technological innovations will
shape the future of e-retailing. This research studies the effectiveness of different VR formats …

With the development of new technologies, virtual reality (VR) is emerging as a new
consumer marketing platform. Yet, only a few studies have investigated VR in the …

With the rapid development of technology, VR technology has become an emerging trend in
the field of marketing. This paper explores the application of VR technology in marketing and …

VR technology is an emerging IT innovation that greatly affects consumer behaviour and
consumer perception of products. The aim of this study is to examine how the virtual reality …

The last decade has seen a rapid technological transformation in the way marketing is
thought and performed. Virtual reality (VR) is one such technology that is being applied …