The contemporary world is witnessing a rapid surge in technological adaption and
integration. The internet and digital innovations have paved the way for more flexible …

The metaverse can be defined as a seamlessly interconnected digital universe promising a
revolution in the ways how consumer brands and firms will be interacting and transacting in …

The ongoing digital revolution is poised to bring many changes to the culture, society, and
economies of nations to elevate human standards by providing advanced digital products …

Lately the world is hyped by technological advances, and one of the examples is metaverse.
The metaverse is a hypothetical new release of the internet as a single, commonplace, and …

Purpose This study aims to present and explain the concept of Metaverse, which will
revolutionize nearly every industry and can be regarded as the 3D version of the internet …

The Metaverse offers an evolving landscape for extending the virtual, augmented, and
extended reality on one hand, and overlapping such technologies with the real world on the …

The Metaverse will have a variety of effects on marketing. Businesses need to maintain their
identities in the Metaverse realm. Generation Z and Generation alpha will have an easier …

The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual
platform that uses extended reality technologies, ie augmented reality, virtual reality, mixed …

Digital transformation has been evolving drastically since the 1990s, with the birth of the
internet. This digital transformation makes several fictions into reality. Social networking like …

The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual
platform that uses extended reality technologies, ie, augmented reality, virtual reality, mixed …