Many businesses are attempting to transform their business operations & strategies by
adapting new technologies and selling trendy products on various platforms in the current …

Fashion has become the status symbol from last few decades and influencing our lives.
Every brand in the fashion industry helps us to attain our own choices. The fashion industry …

To acquire a competitive edge in today's dynamic economic environment, organizations
must alter their digital marketing strategies. This study examines the idea of digital marketing …

In today's 21st century, world is running in modern era. Everything is easily available on just
one click. It impacts the reflection of social media and the awareness of people towards …

The Sustainable Development Goals of the United Nations prioritize sustainability by 2030.
The fashion industry is one most substantial manufacturing industries that generate an …

Everyone would want to establish a business that is capable of withstanding all the tests of
time and especially in the current scenario, where it is normal for businesses to struggle on …

The aim of this paper is to analyze how extended reality (formed by virtual and augmented
reality), and artificial intelligence are influencing the fashion field. During and after the …

Marketers are faced with new challenges and opportunities within this digital age. Digital
marketing is the utilization of electronic media by the marketers to promote the products or …

'Social media'and 'sustainability'are the mainstream of successful fashion business and
management. As media technologies advance, social media is becoming an integral part of …

Industry 4.0 technologies have transformed the traditional methods of various study areas,
using digitalization to fulfill sustainability and introduce innovative infrastructure. In the …