Franchisor's cumulative franchising experience and its impact on franchising management strategies

T Hossain, S Wang - Journal of Marketing Channels, 2008 - Taylor & Francis
Drawing upon an organizational learning and economics framework, this paper proposes
that a franchisor's cumulative franchising experience influences its strategies of managing its …

Franchise management capabilities and franchisor performance under alternative franchise ownership strategies

WE Gillis, JG Combs, X Yin - Journal of business venturing, 2020 - Elsevier
Franchising is a key entrepreneurial growth strategy, but a well-known downside is
franchisee free-riding. Drawing upon alliance capabilities research, we describe franchise …

Using marketing research to enhance franchisee/franchisor relationships

RT Justis, JE Olsen, PS Chan - Journal of Small Business …, 1993 - search.proquest.com
Franchising, as a form of market organization, has experienced rapid growth over the last
several decades because both the franchisor and the franchisee can improve performance …

Franchising: a signaling perspective

S Panda, S Thapa, AK Paswan… - Journal of Business & …, 2023 - emerald.com
Purpose This paper aims to outline different signals that franchisors can use to communicate
their value proposition to prospective franchisees. It also tests whether these signals can …

Complementarities between franchise contract duration and multi-unit propensity in franchise systems

L Vázquez - The Service Industries Journal, 2008 - Taylor & Francis
This article explores the determinants of two crucial decisions in franchising relations: the
contract length and the franchisers' propensity to allow franchisees to own several stores …

Franchising and value signaling

L Lucia-Palacios, V Bordonaba-Juste… - Journal of Services …, 2014 - emerald.com
Purpose–The purpose of this paper is to demonstrate how signaling support services and
contractual arrangements that create value for incumbent franchisees can help to create …

Effective franchise management

T Luangsuvimol, BH Kleiner - Management Research News, 2004 - emerald.com
States that franchising has grown into a dynamic and mature business activity, with varying
types of public recognition. Looks at what types of franchise are available and gives eight …

Multi-unit franchising: Growth and management issues

PJ Kaufmann, RP Dant - Journal of Business Venturing, 1996 - Elsevier
Entrepreneurs in a number of retailing sectors have eschewed the creation of company-
owned chains and have embraced franchising as a preferred method for growing their …

[PDF][PDF] The franchising relationship quality: Is it important?

KA Ishak, M Jantan - INTERNATIONAL CONFERENCE ON MARKETING …, 2010 - core.ac.uk
There has been a major shift in ensuring the survival of an organisation in business life-
cycle, especially in competitive markets. Companies need to change the conventional way …

Opportunity recognition and cooperation flexibility of entrepreneurial franchisees

TC Liu, JV Chen, PY Hsu - Industrial Management & Data Systems, 2014 - emerald.com
Purpose The purpose of this paper is to theoretically and empirically demonstrate the
channel relationship between franchisors and franchisees. It examines four essential …