Two decades of research on consumer behaviour and analytics: reviewing the past to prepare for the future
The present study is a systematic literature review that identifies the context of consumer
behaviour and analytics in business to forecast the future of consumer behaviour with …
behaviour and analytics in business to forecast the future of consumer behaviour with …
Artificial intelligence (AI)-driven services
M Nguyen, Y Chen, TH Nguyen… - Artificial Intelligence …, 2022 - books.google.com
Along with technology adoption in business management (Kremez et al., 2022; Quach et al.,
2022), there have been several technologies introduced into the retailing and services, and …
2022), there have been several technologies introduced into the retailing and services, and …
Data-driven machine learning and neural network algorithms in the retailing environment: Consumer engagement, experience, and purchase behaviors
Based on an in-depth survey of the literature, the purpose of the paper is to explore data-
driven machine learning and neural network algorithms in the retailing environment. In this …
driven machine learning and neural network algorithms in the retailing environment. In this …
Artificial Intelligence and Novel Services: Exploring Opportunities in the Marketing Landscape
AYA Fianto, A Dutahatmaja - Journal of Applied …, 2023 - e-journals.dinamika.ac.id
Customer loyalty and trust are critical factors for businesses aiming to establish long-term
relationships with their customers. With the advancement of artificial intelligence (AI) …
relationships with their customers. With the advancement of artificial intelligence (AI) …
[PDF][PDF] The use of artificial intelligence in marketing strategies: Automation, personalization and forecasting
M Potwora, O Vdovichena, D Semchuk… - … of Management World, 2024 - researchgate.net
The integration of Artificial Intelligence (AI) in marketing strategies is pivotal in the era of
digital transformation, especial ly inau toma tion, personalization, and forecasting. This …
digital transformation, especial ly inau toma tion, personalization, and forecasting. This …
Crafting experiential value via smartphone apps channel
Purpose The purpose of this paper is to investigate the impact of post-usage usefulness
(PUU), experiential value, and apps channel satisfaction on consumer continuance intention …
(PUU), experiential value, and apps channel satisfaction on consumer continuance intention …
Once upon a time… technology: a fairy tale or a marketing story?
Technology seems to advance faster than ever before. Multiple smart solutions (empowered
by machine learning, artificial intelligence, conversational agents, augmented reality, etc.) …
by machine learning, artificial intelligence, conversational agents, augmented reality, etc.) …
Key aspects of customer intelligence in the era of massive data
The era of massive data has changed the manner that customer intelligence is examined
and applied to intelligent information systems. Customer intelligence is the ability to acquire …
and applied to intelligent information systems. Customer intelligence is the ability to acquire …
[PDF][PDF] The Transformative Power of AI in Marketing FMCG
S Maheswari - IJFMR-International Journal For …, 2023 - pdfs.semanticscholar.org
This study examines the application of artificial intelligence (AI) in marketing fast-moving
consumer goods (FMCG). Through a comprehensive literature review, key findings and …
consumer goods (FMCG). Through a comprehensive literature review, key findings and …