Based on the literature, we present an artificial intelligence marketing (AIM) framework that
enables autonomous machines to receive big data and information, use artificial intelligence …

Recent technological advances that have already impacted corporate operations include the
internet of things, big data analytics, and artificial intelligence, to name just a few. Artificial …

This paper explores the transformative potential of Artificial Intelligence (AI) in personalized
marketing. It highlights how AI can analyze vast amounts of customer data to create targeted …

This paper describes the current and potential relationship between digital marketing and
artificial intelligence (AI), proposing, at the same time, ways of artificial intelligence (AI) …

MarTech & SalesTech Vol. 14, No. 2, 2022 NIM Marketing Intelligence Review 11—doi
10.2478/nimmir-2022-0011 because the consumer's behavior indicated an interest in the …

The purpose of this study is to examine the virtual economy of the metaverse in terms of
computer vision and deep learning algorithms, customer engagement tools, and behavioral …

The rise of e-commerce and the explosion of digital shopper data with the advent of
advanced Artificial Intelligence (AI) solutions are changing the landscape of retailing …

Businesses of the 21st century are utilizing technology in developing offerings for the growth
of their businesses. From taking a minor role in formulating business decisions, technologies …

In the ever-evolving landscape of marketing, the integration of artificial intelligence (AI) has
emerged as a transformative force, revolutionizing traditional strategies and unlocking …

Purpose In the most abstract way, artificial intelligence (AI) allows human work to be shifted
toward technological systems that are currently not fully capable. Following this, the domain …