This research explores the significance of understanding consumer purchase intention in
the dynamic business landscape. It highlights the pivotal role of digital marketing strategies …

COVID-19 ads are gaining people's consciousness rapidly. Many companies are concerned
with determining the new purchase intention of online consumer behavior (PIC) for the next …

Connected customers, using a wide range of devices such as smart phones, tablets, and
laptops have ushered in a new era of consumerism. Now more than ever, this change has …

The digital transformation fostered by the increasing leverage of artificial intelligence (AI)
has been a critical influencing factor unleashing the next wave of enterprise business …

Exponential technological expansion creates opportunities for competitive advantage by
applying new data-oriented approaches to digital marketing practices. Machine learning …

As the business landscape evolves into a more digital environment, traditional marketing
methods are no longer sufficient for companies to stay competitive. In order to gain an …

Technology transforms rapidly nearly every aspect of corporate life. Technological
innovation drives businesses and vice versa. Businesses produce new technologies while …

Artificial intelligence (AI) impacts numerous aspects of life in the form of smart devices and
smart applications, designed to understand consumer behaviour, needs, and preferences in …

This research explores the impact of artificial intelligence (AI) on marketing strategy with a
focus on contextual understanding of consumers, increasing operational efficiency, better …

This special issue profiles how technological innovations are exerting a transformative force
on the practice and academic discipline of marketing. These technologies create …