In this study, blog data were collected and network parameters were captured to represent
three common measurements of online Word-Of-Mouth: intensity, influence level, and …

Social broadcasting networks like Twitter in the US and “Weibo” in China are transforming
the way online word-of-mouth is disseminated and consumed in our society. We investigate …

Social broadcasting networks such as Twitter in the US and “Weibo” in China are
transforming the way online word of mouth (WOM) is disseminated and consumed in the …

The purpose of this study is to provide primary research regarding the actual components of
the most popular blogs on the Internet. Content analysis was used to examine the top 100 …

We collect Word-of-mouth (WOM) data on movies from Twitter and employ both a time-series
model and a dynamic panel data model to study the influence of WOM on movie box office …

Social media has become an important avenue of Word-of-mouth (WOM) and a recent study
has found blogging to be an important lead-generation source among social media options …

Many studies show that online buzz influences consumer's behavior. Relatively few studies
empirically explore its diffusion, however. The source and content of online information …

Social media word of mouth (WOM) involves much interaction and engagement between
users in their own networks. The feature of reposting on social media allows WOM to spread …

One of the more important knowledge management trends today is the growing emergence
and power of Weblogs, or “blogs.” A recent BusinessWeek cover story predicted that blogs …

We examine the role of network externalities on the use of blogs in an organization. Prior
research has considered social influences such as peer pressure, but there is little prior …