The goal of this study is to provide a comprehensive review of the academic research into
wine marketing over the last three decades. Data from 1135 wine marketing-related …

Purpose–This paper has the purpose of introducing the inaugural issue of the International
Journal of Wine Business Research after the re‐launch from the International Journal of …

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main
focus of this book is on the practicalities of wine marketing. Each chapter includes the …

Purpose Wine as a research topic continues to address a plethora of diverse contexts. In
consideration of this scope and abundance of wine literature, this study aims to provide …

The global wine market is constantly evolving, and wine producers need to adapt to climate
change and, in some cases, to new marketing trends to remain competitive and sustain their …

Purpose The purpose of this paper is to systematically review the body of work featured in
the International Journal of Wine Business Research (IJWBR) since its transition from the …

I am honored to be taking over the editorial reins of the Journal of Wine Research (JWR). I
am also grateful for the wonderful foundation work done to the journal by Tim Unwin, and …

Who is the wine consumer? Who cares? The wine industry globally is a multibillion dollar
industry, yet research into the behaviour of the typical wine consumer is limited. This article …

This paper summarises the main findings concerning consumer behaviour for wine
published in academic journals in the last ten years and provides some suggestions about …

This book links research in wine marketing/management and wine tourism, offering
international and multidisciplinary perspectives. Addressing the evolving nature of the wine …