Abstract The Beijing 2008 Olympics were widely considered to be China's moment for
improving its national image worldwide. However, the consensus both inside and outside …

When Daniel Dayan and Elihu Katz wrote Media Events, their masterful analysis of mass
ceremonies of the twentieth century (coronations, the moon landing, the Kennedy funeral) …

Much like the nation as a whole, the development of football in China has accelerated at
unprecedented rates in recent years. The investment toward, participation in, and …

In this chapter we examine the increasing flow of media technologies, content, and business
models across China's boundaries and offer an assessment of how this may transform …

China has embarked on a national effort to build up a positive image of itself on the
international stage. This paper focuses on some of the key media initiatives that China has …

For more than 30 years, scholars have explored the transnational qualities and effects of
Chinese media. In one of the earliest such studies, Chin-chuan Lee (1979) used case …

The Beijing 2008 Olympic ceremonies were spectacular performances and technological
accomplishments by the People's Republic of China. However, the audience in Beijing was …

The development of China has not only altered the balance of global power economically
but also politically, militarily and culturally (Rudd 2013). Alongside the second largest …

Staging the 2008 Olympics is heady stuff for the modern descendants of the Middle
Kingdom. Though its emperor once possessed a divine mandate to rule “All Under Heaven,” …

The Chinese government seized on the 2008 Olympic Games as an opportunity to present a
new and vibrant China to both its citizenry and the world. This chapter examines how China …