The usage of artificial intelligence in digital marketing: A review

A Hassan - Applications of Artificial Intelligence in Business …, 2021 - Springer
This study aims to investigate the correlation between Artificial Intelligence and digital
Marketing Business and to identify the most important applications of artificial Intelligence …

A survey on the use of artificial intelligence (AI)-enabled techniques in digital marketing

SP Paul, S Aggarwal, S Jha - AIP Conference Proceedings, 2022 - pubs.aip.org
It is no doubt that now a day's Artificial intelligence (AI) is anemergent technology in the
digital marketing industry. Commercial Artificial Intelligence (AI) is an important topic for …

[PDF][PDF] Artificial Intelligence in Digital Marketing: Applications and Challenges

S Saini - Artificial Intelligence, 2022 - researchgate.net
Introduction-Digital marketing, as a true area of marketing science, has succeeded to add
value to firms and improve customer engagement through electronic services. With the …

The Role of Artificial Intelligence in Digital Marketing: A Review

S Bashang, K Puttanna - … Journal of Economics and Management Studies …, 2023 - irjems.org
The purpose of the current study paper is to provide a review of earlier studies that have
examined the crucial role of artificial intelligence (AI) in digital marketing. AI has become a …

[PDF][PDF] Role of artificial intelligence in social media marketing

V Henry - International Journal of Recent Technology and …, 2019 - academia.edu
This presented review paper encompasses all the ongoing trends of the Artificial
Intelligence. This review evaluates the possibilities of Artificial Intelligence (AI) in social …

Application of AI technology in modern digital marketing environment

K Nair, R Gupta - World Journal of Entrepreneurship, Management …, 2021 - emerald.com
Purpose The purpose of this paper is to explore the various application of artificial
intelligence (AI) to social media and digital advertising professionals and agencies to …

[PDF][PDF] Studying the Relationship between Artificial Intelligence and Digital Advertising in Marketing Strategy

D Sabharwal, RS Sood, M Verma - Journal of Content, Community …, 2022 - researchgate.net
Introduction–Current study examines the relationship between Digital Advertising (DA) and
Artificial Intelligence (AI) and their impact on creating a suitable Marketing Strategy (MS) for …

The artificial intelligence (AI) with the future of digital marketing

J Tiautrakul, J Jindakul - Available at SSRN 3405184, 2019 - papers.ssrn.com
The role of artificial intelligence (AI) with the future of marketing in this article were to study
about digital marketing trends, the role between artificial intelligence and digital marketing …

Artificial intelligence (AI) impact on digital marketing research

DC Gkikas, PK Theodoridis - … and Tourism: 7th ICSIMAT, Athenian Riviera …, 2019 - Springer
This paper maps and describes the current and potential relationship between two different
scientific branches of marketing science and computer science. It examines the interaction of …

The impact of artificial intelligence on digital marketing

A Alkhayyat, AM Ahmed - 2022 - diva-portal.org
Purpose: The aim of this study is to determine the Impact of AI in digital marketingby
analyzing and determining how companies utilize AI to improve performance. Method: This …