This article investigates whether a negative country of origin bias facing imported wine can
be offset when it is distributed in marketing channels alongside already accepted …

Purpose The purpose of this paper is twofold: first, to investigate whether consumer
preferences differ for wines with diverse price points and second, to analyze the effect of …

(Roo) effects as related to the wine sector. We have focused on case study of the appellation
of Brunello di Montalcino and its perceived familiarity for consumers originating from the …

Purpose–The paper seeks to examine Chinese consumers' wine‐purchasing behaviour
and, more especially, the importance of country of origin (COO) effects in the evaluation and …

This research examines how provenance–where a product was produced, by whom, how
and when–features in the work of cultural intermediaries in the Australian premium wine …

Consumers associate with the quality of food its freshness (97%) and taste (93%)(eg GFK
2000). As the extrinsic cue country of origin serves as an indicator for the intrinsic cue taste it …

The global market for Geographical Indication products is predicated on terroir, the concept
of an enduring bond between place, tradition, and taste. Scholarly critiques of terroir have …

Purpose This paper aims to explore the emerging wine market of Ukraine. Specifically, the
study examines Ukrainian consumer attitudes toward local wines and provides profiles of …

This paper analyzes habits and motivations behind wine consumption in Italy and focuses
on the attributes affecting wine choice, through interviews and a choice experiment …

Purpose–The purpose of this paper is to examine the consumer use of geographical
information in the wine purchase decision. Consumers often rely upon the place of origin of …