Many organizations have started using social media (aka Enterprise 2.0) tools internally to
interact with their employees. A number of companies, including Best Buy and Dell, have …

Purpose–This paper aims to investigate what activities allow the firm to efficiently and
effectively integrate social media into its strategic marketing activities. Design/methodology …

Decisions about social media in organizations are not made lightly. Corporate executives
are faced with an ever changing and in many cases, uncontrollable opportunity with social …

Purpose This chapter examines the use of social media within organizations in order to
engage with both current and potential future employees. Design/methodology/approach It …

Traditionally, consumers used the Internet to simply expend content: they read it, they
watched it, and they used it to buy products and services. Increasingly, however, consumers …

Social media are changing the way we do business and how leaders are perceived, from
the shop floor to the CEO suite. But whereas the best businesses are creating …

124 Deborah L. Roberts and Frank T. Piller not realized in practice. To begin with, the use of
social media by companies for new product development lags far behind social media use …

Previous research has shown how social media has become increasingly incorporated as a
means of organizational communication with employees and the public within the last …

The benchmark book on to the effects and implications of social media on our daily lives,
and how businesses can harness its power Socialnomics is an essential book for anyone …

In this paper, we examine the relation between social media use and the absorptive capacity
of organisations. Over the past 10 years, many organisations have systematically adopted …