Y Choi, A Thoeni - European Business Review, 2016 - emerald.com
Purpose–This paper aims to investigate what activities allow the firm to efficiently and effectively integrate social media into its strategic marketing activities. Design/methodology …
Decisions about social media in organizations are not made lightly. Corporate executives are faced with an ever changing and in many cases, uncontrollable opportunity with social …
E Parry, A Solidoro - Social media in human resources management, 2013 - emerald.com
Purpose This chapter examines the use of social media within organizations in order to engage with both current and potential future employees. Design/methodology/approach It …
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers …
S Dutta - Harvard business review, 2010 - europepmc.org
Social media are changing the way we do business and how leaders are perceived, from the shop floor to the CEO suite. But whereas the best businesses are creating …
124 Deborah L. Roberts and Frank T. Piller not realized in practice. To begin with, the use of social media by companies for new product development lags far behind social media use …
E Langer - Journal of Undergraduate research, 2014 - uwlax.edu
Previous research has shown how social media has become increasingly incorporated as a means of organizational communication with employees and the public within the last …
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone …
D Schlagwein, M Hu - Journal of Information Technology, 2017 - journals.sagepub.com
In this paper, we examine the relation between social media use and the absorptive capacity of organisations. Over the past 10 years, many organisations have systematically adopted …