A major success criteria for the marketing department of the company is the understanding
of the consumers and the success of the campaigns. Based on the outputs of certain data …

Background-Emergence of artificial intelligence (AI) has transformed the dynamics of the
business world. AI tools are changing the way marketers used to do business and these …

Despite the increasing investment in marketing activities, many business expectations have
not been satisfied yet. How to invest in marketing strategies depends on the capabilities and …

The study investigates the impact of marketing intelligence on the profitability of banks by
integrating the qualitative analysis of marketing intelligence according to the questionnaire …

The ever changing marketing environment requires that marketers continuously gather and
disseminate information for timely decision making and improved organizational …

Purpose: This study examines the role of product development capability for transforming
marketing intelligence activities into firm performance on industrial markets. Methodology …

The quest for customer intelligence to create value in marketing has highlighted the
significance of the research focus of this paper. Customer intelligence, which is defined as …

Despite the importance attached to MI and other marketing information functions,
surprisingly few studies have explicitly examined the relationship between MI and strategic …

Purpose: The primary goal of this article was to conceptualize a systematic marketing
intelligence process for industrial manufacturers because, up until now, such concepts have …

The paper addresses to integrate marketing strategies comprising marketing mix and
marketing intelligence by SMEs and a survey on customers has been conducted to validate …