This economic study aimed to build a positional advantage based on CRM capabilities and
marketing intelligence to improve marketing performance. We chose secondary data studies …

Purpose Competitive intelligence (CI) collects data through the distribution of knowledge to
make decisions in a competitive environment. To better comprehend the concept of CI, the …

Customer relationship management (CRM) and business intelligence (BI) are key elements
within the aspect of business technology. Customer Relationship Management (CRM) is …

This research aims to study the effect of customer knowledge management on
organizational agility and effectiveness. In terms of purpose, this is an “applied” research …

The aim of this study is to analyze the extent to which there is relationship between business
intelligence and Business Success. Four dimensions of business intelligence as …

The essence of the information technology revolution and in particular, Information
Communication Technology (ICT) is the opportunity offered for companies to choose how …

In today's competitive business environment, marketing intelligence plays a crucial role in
improving the efficiency of organizations in hypermarkets in Jordan. The purpose of this …

Background: Customer relationship management is a rotational process of corporate
organizations with their customers, including the production, collection and analysis of data …

Nowadays, the importance of achieving sustainable organization with competitive
advantage in complex environments has many researchers' interest. So, in this study, we …

The paper aims to explain the process that is commonly used to create and maintain a
competitive intelligence system in organizations and to provide the most common benefits of …