This article provides an overview of social media analytics for managers that seek to utilize
the practice for social media intelligence. Currently, managers are challenged to analyze an …

Social media analytics is a nascent and emerging discipline that can help organizations
formulate and implement measurement techniques for deriving insights from social media …

Evidently, online voice of customers (VoC) expressed in social media has emerged as
quality data for researchers who are willing to conduct customer-driven business …

While the data from social media platforms are abundant, social media has primarily been
viewed as a channel through which marketers can reach consumers. While its use as a …

Purpose–Social media analytics uses data mining platforms, tools and analytics techniques
to collect, monitor and analyze massive amounts of social media data to extract useful …

Invaluable advice on analyzing and measuring the effects of social media Do you wish you
could sit down with an expert to figure out whether or not your social media initiatives are …

Organizations continue to incorporate social media analytics into their routines to improve
their performance outcomes. However, industrial marketing literature is lagging in that it has …

A substantial portion of internet usage today involves social media applications. Aside from
personal use, given the vast amount of content stored, and rapid diffusion of information, in …

ABSTRACT A large amount of user-generated content is now freely available on social
media sites. To increase their competitive advantage, companies need to monitor and …

The power of social media analytics Page 1 74 COMMUNICATIONS OF THE ACM | JUNE
2014 | VOL. 57 | NO. 6 contributed articles The Power of Social Media Analytics DOI:10.1145/2602574 …