The following study was conducted to determine the impact of social media marketing on
building brand loyalty through customer engagement in Jordan. The current trend of using …

Nowadays, customers' loyalty is a key to commercial success. Hence, this study aimed to
investigate the effect of social media marketing on customers' brand loyalty. In this regard, a …

The purpose of this research was to determine the influence of social media marketing
against customer engagement and its impact on brand loyalty. Methods applied is a …

As the social media marketing is gaining more attention and momentum in recent times due
to being more effective and less expensive way of reaching customers, a better understating …

Purpose: The objective of this study was to investigate the factors of Social Media on
Consumer Perception and Purchase Intention towards Brand Loyalty. Theoretical …

The aim of the research is to examine the effect of social media marketing activities on brand
awareness, brand image, and brand loyalty. In addition, it has been aimed to analyze the …

Today about 2 billion people are on social media. This made social media a community of 2
billion people. This revolutionized medium of communication and marketing for the brands …

This article aims to examine the mediating role of customer relationship in social media
marketing. Its affect on purchase intention and brand loyalty is also analyzed. The …

This study analyzed the impact of various aspects of social media marketing (beneficial
promotions, relevant content, popular content, and presence on multiple platforms) on brand …

The aim of this study was to explore the effects of the antecedents of social media marketing,
brand loyalty and purchase intention. Furthermore, the study aims at investigating the effect …