Consumers are motivated to engage in activities for many varied reasons. The present study
broadens the theory of reasoned action model to include three variables reflecting …

The theory of reasoned action (Ajzen and Fishbein 1980) has been widely used to predict
behavioral intention toward marketing-and consumer-related behaviors. Miniard and Cohen …

This article investigates how the individual difference variable of state versus action
orientation moderates the pattern of relationships among constructs in the theory of …

Investigates the proposition that reasoned action theory can be successfully applied in the
small business (dairy farmers) domain. That proposition is supported by the outcome and, in …

The seminal contributions of Fishbein and Ajzen remain prominent in consumer research
particularly in the areas of attitudes and decision-making. Fishbein and Ajzen separately …

Since the inception of the theory of reasoned action in late 1970s by Martin Fishbein and
Icek Ajzen, the theories of reasoned action and planned behavior and, in its more recent …

This application of the theory of reasoned action examines the standard Fishbein-Ajzen
paradigm and several model variations. These variations extend and challenge the standard …

Although much research has been performed on the role of attitudes in consumer behavior,
very little effort has been devoted to the processes intervening between attitudes and action …

Three models of behavioral intention. Ajzen and Fishbeins (1980) theory of reasoned action
(TORA). Ajzen's (1985) theory of planned behavior (TOPB). and the Miniard and Cohen …

Social psychologists have extensively researched behavioral intention and its relation to
future behavior, usually within the framework of M. Fishbein and I. Ajzen's (1975, Belief …