Electoral programs, like many other political communication tools, have had to adapt to the
novelties of digitisation. Assessing their impact in cyberspace is much more abstract and …

Recent works have highlighted the relevance of Google Trends data for predicting electoral
processes. However, the potential for the generalization of this evidence is still limited and …

In the following article, the panel data method used in Gόmez and Prado (2014) is set to be
verified. In that article, it was demonstrated that it is useful to use Google search statistics to …

The media and election campaign managers conduct several polls in the days leading up to
the presidential elections. These preelection polls have a different predictive capacity …

The present paper is taking up the actual discussion about how digital channels are having
an impact on democratic decision making processes in modern election campaigns …

We examine the possibility of predicting the 2015 Greek Referendum results by analyzing
data from Google Trends on the 'YES'and 'NO'search terms. Our analysis shows that, despite …

In recent years several researchers have reported that the volume of Google Trends and
Twitter chat over time can be used to predict several kinds of social and consumer metrics …

In addressing the challenge of Big Data Analytics, what has been of notable significance is
the analysis of online search traffic data in order to analyze and predict human behavior …

The use of digital marketing in the development of political strategies is increasingly
common among the different political candidates running for public office, as it allows them …

Studies of online campaigning tend to focus on the supply side: the way political parties
communicate and campaign using the Internet. This chapter explores the online presences …