T Hilton, T Hughes, D Chalcraft - Journal of Marketing …, 2012 - Taylor & Francis
The notion of value co-creation is central to the discourse of Service-Dominant Logic (SD logic) yet there remains little agreement among academics seeking to explain or research …
Recent work on service-dominant logic increasingly highlights that actor-generated institutions are essential to understanding service exchange and value cocreation (eg …
HH Chou, CC Huang, PY Tu - Service Business, 2023 - Springer
Abstract Service-dominant logic (SDL) has become an important thinking, in which service fuels growth of the firm. However, existing evidence offers little explanation of how service …
B Edvardsson, B Tronvoll - … Journal of Quality and Service Sciences, 2013 - emerald.com
Purpose–The aim of this paper is to conceptualize service innovation through a service‐ dominant logic (S‐D logic) lens and a service system foundation. Design/methodology …
Purpose The purpose of this paper is to introduce the concept of meaning as a relevant but missing link in understanding the building blocks of service innovation informed by service …
Service-dominant (SD) logic is grounded in the idea that service–the process of applying resources for the benefit of another actor–is the fundamental basis of all exchange (Vargo …
Service-dominant (SD) logic, introduced by Vargo and Lusch (2004), set in motion a potential paradigm shift (Brodie, Lobler, & Ferher, 2019) in marketing in which the focus is …
T Hughes, M Vafeas, T Hilton - European Journal of Marketing, 2018 - emerald.com
Purpose Resource integration is a central idea within service-dominant logic (SD logic), but there has been little scholarly research on this aspect of theory. This paper aims to explore …
Service-dominant logic (SDL) emerged over a decade ago as a potential framework and paradigmatic lens for rethinking the role of service in exchange and value creation. The …