One of the defining technological forces which are reshaping world today is the easy
accessibility to the Internet. The Internet has changed the way people communicate with …

Traditionally, consumers used the Internet to simply expend content: they read it, they
watched it, and they used it to buy products and services. Increasingly, however, consumers …

With Facebook now at 500 million users, it's pretty clear that social media has moved
beyond a fad of a few insiders and into the mainstream. What does the future hold for social …

Current research work deals with evaluation, development and historical perspectives of
social media. Social media gives opportunity to individuals to participate their opinion on a …

While organizations strive to leverage the vast information generated daily from social media
platforms and both decision makers and consultants are keen to identify and exploit this …

Companies when strategizing are looking for innovative ways to have a competitive
advantage over their competitors. One way in which they compete is by the adoption of …

This book will help companies of all sizes develop and implement a strategy to become a
SocialCorp, a company that has adopted social media intelligently and effectively, in a way …

This is the second edition of the undergraduate textbook'Social Media Management'which
extends the original edition's scope beyond the business angle. The textbook continues with …

How do organizations manage social media effectively? Every organization wants to
implement social media, but it is difficult to create processes and mange employees to make …

Many organizations have started using social media (aka Enterprise 2.0) tools internally to
interact with their employees. A number of companies, including Best Buy and Dell, have …