Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers …
JC Meister, K Willyerd - People & Strategy, 2010 - go.gale.com
With Facebook now at 500 million users, it's pretty clear that social media has moved beyond a fad of a few insiders and into the mainstream. What does the future hold for social …
G Safdar, A Abbasi - Online Media and Society, 2020 - hnpublisher.com
Current research work deals with evaluation, development and historical perspectives of social media. Social media gives opportunity to individuals to participate their opinion on a …
While organizations strive to leverage the vast information generated daily from social media platforms and both decision makers and consultants are keen to identify and exploit this …
B Ogbuji, A Papazafeiropoulou - Social Media: The Good, the Bad, and …, 2016 - Springer
Companies when strategizing are looking for innovative ways to have a competitive advantage over their competitors. One way in which they compete is by the adoption of …
This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way …
This is the second edition of the undergraduate textbook'Social Media Management'which extends the original edition's scope beyond the business angle. The textbook continues with …
R Wollan, N Smith, C Zhou - 2011 - books.google.com
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make …
Q Huy, A Shipilov - MIT Sloan Management Review, 2012 - sloanreview.mit.edu
Many organizations have started using social media (aka Enterprise 2.0) tools internally to interact with their employees. A number of companies, including Best Buy and Dell, have …