This paper aims to investigate the effectiveness of Social Media Marketing (SMM) practices
to organizational performance, which focuses on Malaysian Small and Medium Enterprises …

Recently, social media has become a popular marketing instrument. Most businesses start
to use social media to promote brands, goods and services to customers. The purpose of …

The role of social media has changed both producer and consumer behaviour worldwide. It
connects businesses and customers to communicate with each other seamlessly. Social …

Globalization has transformed the marketing field from traditional marketing media to social
marketing media because of its numerous roles of reaching more customers at the least …

Purpose: The usage of social media (SM) by small and medium enterprises (SMEs) received
relatively less attention and the findings in the literature are mixed in terms of the effect of SM …

The purpose of this study is to examine the effect of social media marketing on small scale
business performance. In today's social media driven environment, it is essential that small …

This study aims to examine the role of social media marketing on the performance of micro-,
small and medium-sized enterprises (MSMEs) during the COVID-19 pandemic. This …

Social media marketing involves the use of online social media tools such as Facebook,
Twitter, and LinkedIn to reach consumers in innovative ways. Given the increasingly large …

This paper describes the importance of understanding the social media practices of small
and medium-sized enterprises (SMEs) in the context of their marketing activities …

Increasingly firms are looking to use social media to connect with different stakeholders as
plans on building presence on such platforms are becoming part of top-level strategy. The …