Market forces and technological advancements are making the management of and
strategies for innovation more prominent and essential in all functions of business, not least …

With the start of the twenty-first century, we have become witnesses of continuous
technology-based innovations which have shaped the market, business operations as well …

This article is a comprehensive review of the literature on smart technology in consumer
studies from 1996 to 2023. While the paper provides information about the development of …

The share of e-commerce has been rising uninterrupted for many years, but the largest
share of sales is still achieved in stationary retail. Nevertheless, many retailers are forced to …

Nowadays, advanced interactive in-store technologies provide brick-and-mortar retailers
with a wide range of opportunities to interact with customers. Based on a comprehensive …

In this modern era, the role of technology in marketing has undergone significant
development along with advances in information and communication technology …

Where does smart retailing come from? Why is it important for retail management? This
chapter aims at replying to these questions by describing the emergence of the …

Increased use of smart technologies by customers is leading to recognition of their influence
on the shopping experiences of customers by practitioners. However, the academic …

Consumer-facing businesses across the world are in a relentless pursuit to understand the
ever-evolving consumers and their changing patterns in buying behavior. With the …

Businesses of the 21st century are utilizing technology in developing offerings for the growth
of their businesses. From taking a minor role in formulating business decisions, technologies …