The loyalty of the customers is very important for the survival of the organizations. Therefore,
the prime objective of the present study was to examine the effect of sensory factors namely …

The modern world has seen significant growth in the e-commerce industry in terms of
volume and acceptance among customers. E-commerce has changed the behavior of …

Over the past few years, there has been an increase in the usage of technology which
encourages more customers to seek information and companies to offer adaptation (Lee et …

The aim of this study is to explore the impact of purchase type (material and experiential
products) on customer happiness in the presence of social media as a mediating variable …

The objective was to study the influence of self-service technology on customer experience
and the attributes that constitute customer experience. The study was conducted in the …

Service quality has been a topic of extensive inquiry for decades that has emerged now in
form of self-service technology (SST) which has profound effects on the way customers …

Purpose–This study aims to extend and revise the basic technology acceptance model
(TAM) by analyzing the impact of trust and subjective norm (SN) on consumers' attitude and …

Accepted: 15 June 2022 Travel, Tourism, and Hospitality (TTH) sectors had been believed to
continue experiencing constant growth before the unexpected COVID-19 outbreak. Although …

The shopping behaviour, with the advent of e-commerce shopping portals, has turned Meta
into a modern age digital consumerism. This study aims to examine consumerism shifts …