Purpose–Despite the rapid growth and internationalization of services, marketers of services
realize that to successfully leverage service quality as a global competitive tool, they first …

Discusses and applies a general framework for services quality to make acomparative
evaluation of ten dimensions of service quality betweendeveloped and developing …

Taking into account that, although service quality has had an immense popularity and
generated much research in the USA, with limited studies completed on its international …

Purpose–Despite the rapid growth and internationalisation of services and financial services
in particular, managers realise that to successfully leverage service quality as a global …

Focusses on investigating the critical factors of customer perceived service quality in banks
of a developing economy–India. Compares and contrasts the three groups of banks in India …

The Indian banking industry is going through turbulent times. With the lowering of entry
barriers and blurring of product lines of banks and non-banks since the financial sector …

Purpose–The purpose of this paper is to construct a measurement instrument to capture
service quality in the Chinese corporate banking market. Design/methodology/approach–To …

Purpose–Despite the rapid growth and internationalisation of the services sector, particularly
financial services, managers today realize that to successfully leverage service quality as a …

The trend towards internationalisation in many service industries has increased the need for
both managers and academics to collect cross‐cultural/national consumer‐perceived …

The eagerness of global marketers to establish a competitive advantage based upon service
quality excellence within emerging markets displays a degree of naïveté in respect to the …