MT Nuseir, A Aljumah - International Journal of Innovation …, 2020 - researchgate.net
The present research investigates the role of digital marketing on business performance in the small and medium enterprises sector of the United Arab Emirates. Technological …
Abstract In the industrial ERA 4.0, changes digitally and physically are inevitable, as well as for small to medium enterprise (SMEs). The majority of SMEs in Jambi Province have not …
AP Purbantina, DR Prameswari, IM Ayunique… - Jabn, 2022 - academia.edu
Jurnal Abdimas Bela Negara Vol. 3 (1) April 2022 59 service program aims at empowering MSMEs to expand their market through digital marketing. The program consists of three stages …
Although several researchers have studied entrepreneurial Marketing (EM), comprehensive testing of the EM integrative model has not been studied by previous researchers. Previous …
M Ismail, FA Zainol, WNW Daud… - … in Business and …, 2018 - pdfs.semanticscholar.org
ABSTRACT Small and Medium Enterprise (SME) is an interesting subject to explore on. SME's faced many challenges in operate their business. In the rising turbulent market and …
ABSTRACT Internet of Things (IoT) is an emerging and promising technology but complex and technologically is in uncertain environment. In order to develop the effective solution …
MA Sifwah, ZZ Nikhal, AP Dewi… - MANTAP: Journal of …, 2024 - rayyanjurnal.com
Munculnya teknologi informasi telah mengubah paradigma pemasaran dari tradisional ke digital, menawarkan peluang bagi Usaha Kecil dan Menengah (UKM) untuk terhubung …
MR Effendi, RA Bakar, N Bachri - J-MIND (Jurnal Manajemen …, 2023 - ojs.unimal.ac.id
This study examined the effect of digital marketing on marketing performance, and examined the mediating effect of product innovation variable. The sample in this study was 160 …
AN Afifah, M Najib - Jurnal Aplikasi Manajemen, 2022 - jurnaljam.ub.ac.id
This research is to identify which factor affecting business success from digital marketing by MSMEs Creative Sector in Indonesia and Malaysia. Data processing and analysis methods …