Does e-Commerce Capability Mediate The Strategic Orientation to Performance and Hybrid Channel to Performance?(An Empirically Analysis of Micro and Small …

D Wimpertiwi, M Arief, F Alamsjah… - E3S Web of …, 2023 - e3s-conferences.org
Today, e-commerce has been used as a fast vehicle to transform the world that significantly
affects businesses, including small businesses. Many challenges and problems are faced …

[PDF][PDF] The role of digital marketing in business performance with the moderating effect of environment factors among SMEs of UAE

MT Nuseir, A Aljumah - International Journal of Innovation …, 2020 - researchgate.net
The present research investigates the role of digital marketing on business performance in
the small and medium enterprises sector of the United Arab Emirates. Technological …

Impact on E-commerce adoption on entrepreneurial orientation and market orientation in business performance of SMEs

A Octavia, S Indrawijaya, Y Sriayudha… - Asian Economic and …, 2020 - search.proquest.com
Abstract In the industrial ERA 4.0, changes digitally and physically are inevitable, as well as
for small to medium enterprise (SMEs). The majority of SMEs in Jambi Province have not …

[PDF][PDF] Penerapan Digital Marketing & Mix Marketing Strategy Untuk Perluasan Pasar Dan Peningkatan Daya Saing Umkm

AP Purbantina, DR Prameswari, IM Ayunique… - Jabn, 2022 - academia.edu
Jurnal Abdimas Bela Negara Vol. 3 (1) April 2022 59 service program aims at empowering
MSMEs to expand their market through digital marketing. The program consists of three stages …

[PDF][PDF] The effect of market and entrepreneurship orientation on SME's business performance: the role of entrepreneurial marketing in Indonesian Batik industries

A Nuvriasari, A Ishak, A Hidayat, Z Mustafa… - European Journal of …, 2020 - academia.edu
Although several researchers have studied entrepreneurial Marketing (EM), comprehensive
testing of the EM integrative model has not been studied by previous researchers. Previous …

[PDF][PDF] Application of entrepreneurial marketing to the marketing mix: Why it matters to SMEs in Malaysia

M Ismail, FA Zainol, WNW Daud… - … in Business and …, 2018 - pdfs.semanticscholar.org
ABSTRACT Small and Medium Enterprise (SME) is an interesting subject to explore on.
SME's faced many challenges in operate their business. In the rising turbulent market and …

[PDF][PDF] The role of digital leadership, customer orientation and business model innovation for IoT companies

M Yopan, R Kasali, TE Balqiah… - International Journal of …, 2022 - researchgate.net
ABSTRACT Internet of Things (IoT) is an emerging and promising technology but complex
and technologically is in uncertain environment. In order to develop the effective solution …

Penerapan digital marketing sebagai strategi pemasaran untuk meningkatkan daya saing UMKM

MA Sifwah, ZZ Nikhal, AP Dewi… - MANTAP: Journal of …, 2024 - rayyanjurnal.com
Munculnya teknologi informasi telah mengubah paradigma pemasaran dari tradisional ke
digital, menawarkan peluang bagi Usaha Kecil dan Menengah (UKM) untuk terhubung …

Pengaruh Pemasaran Digital Terhadap Kinerja Umkm Di Kota Lhokseumawe Dengan Inovasi Produk Sebagai Variabel Intervening

MR Effendi, RA Bakar, N Bachri - J-MIND (Jurnal Manajemen …, 2023 - ojs.unimal.ac.id
This study examined the effect of digital marketing on marketing performance, and examined
the mediating effect of product innovation variable. The sample in this study was 160 …

Digital marketing adoption and the influences towards business successes of MSMEs creative sector in Indonesia and Malaysia

AN Afifah, M Najib - Jurnal Aplikasi Manajemen, 2022 - jurnaljam.ub.ac.id
This research is to identify which factor affecting business success from digital marketing by
MSMEs Creative Sector in Indonesia and Malaysia. Data processing and analysis methods …