This study aimed to determine the influence of Digital Marketing on Competitive Advantage
and MSME Performance. The research employed a Quantitative Method utilizing SPSS and …

The present research investigates the role of digital marketing on business performance in
the small and medium enterprises sector of the United Arab Emirates. Technological …

Abstract In the industrial ERA 4.0, changes digitally and physically are inevitable, as well as
for small to medium enterprise (SMEs). The majority of SMEs in Jambi Province have not …

Abstract Small and Medium Enterprises (SMEs) have had a very good impact on economic
development in Indonesia. In addition, the presence of SMEs also brings many benefits to …

Although several researchers have studied entrepreneurial Marketing (EM), comprehensive
testing of the EM integrative model has not been studied by previous researchers. Previous …

ABSTRACT Small and Medium Enterprise (SME) is an interesting subject to explore on.
SME's faced many challenges in operate their business. In the rising turbulent market and …

ABSTRACT Internet of Things (IoT) is an emerging and promising technology but complex
and technologically is in uncertain environment. In order to develop the effective solution …

The development of information technology and communication takes place very quickly
and covering all aspects in human life. This all digital technology trend helps humans in …

This study examined the effect of digital marketing on marketing performance, and examined
the mediating effect of product innovation variable. The sample in this study was 160 …

Munculnya teknologi informasi telah mengubah paradigma pemasaran dari tradisional ke
digital, menawarkan peluang bagi Usaha Kecil dan Menengah (UKM) untuk terhubung …