This study aims to investigate the effect of entrepreneurial marketing dimensions, namely:
proactiveness; calculated risk-taking; innovativeness; opportunity focus; resource …

This research aims to explore the variable Quality-Based Differentiation to overcome the gap
in entrepreneurial orientation in improving marketing performance rooted in the resource …

The lack of business land to foster the growth of new firms is the issue facing South
Sulawesi's startup community. Getting funding is one of the biggest problems that …

The Indonesian economy currently lack of solid fundamentals, which has prompted the
government to continue strengthening Micro, Small, and Medium Enterprises (MSMEs). This …

The availability of internet technology enabling various marketing methods to be done
digitally. Entrepreneurs are encouraged to use this mediums optimally to achieve more …

Purpose Drawing on the Theory of Planned Behavior, this study aims to explore the role of
individual digital competencies, encompassing information and data literacy, communication …

Abstract Peran Usaha Kecil Menengah (UKM) sebagai kontributor besar dalam
perkembangan ekonomi di seluruh dunia, saat ini menjadi lebih berdaya guna dan penuh …

Penelitian ini bertujuan menerapkan model maturitas digital untuk mengukur kinerja startup.
Model maturitas terdiri dari dimensi dan kriteria, yang menggambarkan area tindakan, dan …

The unprecedented integration of technology has the potential to support local and global
economies and make enterprise-level business models more productive and sustainable. In …

Tujuan penelitian ini adalah menganalisis pengaruh dimensi-dimensi entrepreneurial
marketing yang mencakup proactiveness, opportunity-focused, risk-taking orientation …