Purpose–The purpose of this study is to investigate users' underlying motivations for
engaging in social networking through online social networking services (SNS) compared …

With the proliferation of online social networks, understanding how and why individuals
adopt and use these networks can help managers and marketers to design better methods …

Purpose–Building upon studies of social psychology and information system literature, this
study aims to propose and empirically test a research model that incorporates interpersonal …

Social networking services (SNS) are platforms to form and manage personal connections
and create a foundation for human relationships. Intending to identify why, how, and for what …

Abstract In recent years, Social Network Service (SNS) have increasingly gained popularity
and have simplified and amplified social interaction between online users. This paper …

Abstract Social Network Sites (SNSs) are widely used and have been object of research for
some years. Existing studies have investigated single Social Networking (SN) phenomena …

Online social networks became a global phenomenon with enormous social as well as
economic impact within a few years. Alone, the most popular online social network …

Despite their enormous success the motivation behind user participation in Online Social
Networks is still little understood. This study explores a variety of possible incentives and …

The explosion of online social networks (OSN) has created an interactive and
communicative global phenomenon that has enabled billions of users to connect to other …

Organizations invest sizable amounts of financial and human capital toward developing and
implementing innovative technology solutions that will help them achieve organizational …