Antecedents of franchise strategy and performance

CW Wu - Journal of Business Research, 2015 - Elsevier
Franchising is an important form of entrepreneurship, but literature explaining franchising
strategy and performance is scarce. This study adapts the resource-based view and …

Franchisor's cumulative franchising experience and its impact on franchising management strategies

T Hossain, S Wang - Journal of Marketing Channels, 2008 - Taylor & Francis
Drawing upon an organizational learning and economics framework, this paper proposes
that a franchisor's cumulative franchising experience influences its strategies of managing its …

Franchise management capabilities and franchisor performance under alternative franchise ownership strategies

WE Gillis, JG Combs, X Yin - Journal of business venturing, 2020 - Elsevier
Franchising is a key entrepreneurial growth strategy, but a well-known downside is
franchisee free-riding. Drawing upon alliance capabilities research, we describe franchise …

The effect of franchisors' communication, service assistance, and competitive advantage on franchisees' intentions to remain in the franchise system

JS Chiou, CH Hsieh, CH Yang - Journal of small business …, 2004 - Wiley Online Library
This study developed and empirically tested a model examining the antecedents of
franchisees' overall satisfaction and intention to remain in a franchise system. Based on a …

Franchising and value signaling

L Lucia-Palacios, V Bordonaba-Juste… - Journal of Services …, 2014 - emerald.com
Purpose–The purpose of this paper is to demonstrate how signaling support services and
contractual arrangements that create value for incumbent franchisees can help to create …

Exploring franchisor franchisee relationship: building a predictive model of franchisee performance

A Saraogi - Vision, 2009 - journals.sagepub.com
Although the selection of suitable franchisees has been identified as an important dimension
of success of a Franchise Network, the same has been at the best a subjective process. This …

Effects of marketing decisions on brand equity and franchise performance

E Lee, JH Kim, CS Rhee - Sustainability, 2021 - mdpi.com
The purpose of this study is to provide a way of pursuing a balanced profitability between
franchisors and franchisees leading to the sustainability in franchising. Based on a belief …

Combined effects of franchise management strategies and employee service performance on customer loyalty: A multilevel perspective

B Ramaseshan, FK Rabbanee… - Journal of Strategic …, 2018 - Taylor & Francis
Although franchisee performance is likely to be influenced by franchisors' management
strategies, little is known about whether and how franchisors' strategies affect franchisee …

An empirical analysis of franchisee value-in-use, investment risk and relational satisfaction

D Grace, S Weaven - Journal of Retailing, 2011 - Elsevier
An exchange perspective of franchising recognizes the important role that both the
franchisor and franchisee assume in developing and maintaining sustainable relationships …

Using marketing research to enhance franchisee/franchisor relationships

RT Justis, JE Olsen, PS Chan - Journal of Small Business …, 1993 - search.proquest.com
Franchising, as a form of market organization, has experienced rapid growth over the last
several decades because both the franchisor and the franchisee can improve performance …