This research aims to investigate how ecommerce influences elements of the franchising
sector that have adopted an ecommerce strategy. A multiple case-study approach was …

As franchising has increased its visibility and impact on the business landscape, it has
attracted the attention of a wide variety of researchers from different academic backgrounds …

Utilizing theories of identity this article presents findings from a qualitative study regarding
the significant role independent franchisee associations play within franchise systems. The …

Franchisors' long-term viability is tied to the ongoing operations of their franchisees. To
ensure the ongoing performance of franchisees, franchisors deploy multiple governance …

Purpose–This paper proposes a knowledge-exchange framework for value co-creation in
franchise network. Design/methodology/approach–This conceptual study integrates …

This study focuses on the perceptions of franchisees and analyzes the influence of brand
equity on franchisee performance. The factors that constitute brand equity are also …

Since the emergence of the relationship marketing paradigm, researchers have increasingly
considered why some efforts at relationship marketing are more successful than others. This …

Previous literature has acknowledged franchising as a great way for businesses to expand
into new areas and opportunities. It has become a popular option for those who are looking …

Purpose–Conversion franchising is a strategy where franchisors recruit existing franchisees
from rival systems or by converting independent businesses to franchisees. The present …

Purpose–This study aims to examine the relationship between a franchisor's use of different
types of persuasive communication to influence its franchisees and franchisee perceptions …