[PDF][PDF] Conceptualizing franchisee-based brand equity-A framework of the sources and outcomes of the brand's added value for franchisees
N Ghantous, F Jaolis - International Business Research, 2012 - amu.hal.science
Alongside business practices, the franchisor's brand is one of the two basic constituents of
the franchise package that the franchisees buy into, and one of the major resources that …
the franchise package that the franchisees buy into, and one of the major resources that …
Chains within chains: The role of multi-unit franchisees
JL Bradach - Journal of Marketing Channels, 1995 - Taylor & Francis
The literature on franchising has largely ignored one of its distinguishing features: the
ownership of multiple units by a single franchisee. Based on the findings of an in-depth field …
ownership of multiple units by a single franchisee. Based on the findings of an in-depth field …