Today, businesses find that continuous growth and success of their enterprise is synonymous with the use of Social media. Social media has become an essential aspect of …
M Yadav - Indian Journal of Marketing, 2017 - samvad.sibmpune.edu.in
It has been observed that Internet technologies and web-based applications are persistently increasing and in the current scenario, technology is more about linking people rather than …
IA Riu - Information Management and Business Review, 2015 - ojs.amhinternational.com
Era of information technology extremely dynamic, fast growing as it is now, allows us to communicate with anyone, anytime, anywhere cheaply and quickly crossed the line …
K Kasemsap - Social media marketing: Breakthroughs in research …, 2018 - igi-global.com
This chapter explains the overview of social media; the perspectives of social media marketing; social media and communication management; social media competence and …
A Khalaf, A Radhi, M Al Mascati, M Moosa… - … Conference on Business …, 2022 - Springer
This paper reviews how social media has impacted e-commerce and marketing. Social media has a big role today for companies and consumers. Businesses use it for …
O Icha - J Internet Bank Commer, 2015 - papers.ssrn.com
Social media gained rapid prominence within few years of its existence. It is generally the medium to socialize and many are awed by the transformation of communications processes …
A Srivastava, KM Pandey - Management insight, 2012 - journals.smsvaranasi.com
SOCIAL MEDIA MARKETING : AN IMPECCABLE APPROACH TO E-COMMERCE Page 1 Impact of monetary policy of India with special reference to CRR, Repo ...... Vol. VIII, No. 2; …
This chapter presents an overview of social media and its application in various business domains. Social media platforms are increasingly becoming important for business growth …
M Azhar, MJ Akhtar - South Asian Journal of Marketing & …, 2020 - indianjournals.com
Social media has revolutionized marketing, advertising, and promotional practices of business concerns. After the advent of Web 2.0, traditional methods of marketing have …