Social media has become one of the most popular applications over the Internet (Zhang, Lin,
& Wang, 2013). Social networking sites (SNSs), such as Facebook and Twitter, gain the …

Today, businesses find that continuous growth and success of their enterprise is
synonymous with the use of Social media. Social media has become an essential aspect of …

It has been observed that Internet technologies and web-based applications are persistently
increasing and in the current scenario, technology is more about linking people rather than …

Era of information technology extremely dynamic, fast growing as it is now, allows us to
communicate with anyone, anytime, anywhere cheaply and quickly crossed the line …

This chapter explains the overview of social media; the perspectives of social media
marketing; social media and communication management; social media competence and …

This paper reviews how social media has impacted e-commerce and marketing. Social
media has a big role today for companies and consumers. Businesses use it for …

Social media gained rapid prominence within few years of its existence. It is generally the
medium to socialize and many are awed by the transformation of communications processes …

SOCIAL MEDIA MARKETING : AN IMPECCABLE APPROACH TO E-COMMERCE Page 1
Impact of monetary policy of India with special reference to CRR, Repo ...... Vol. VIII, No. 2; …

This chapter presents an overview of social media and its application in various business
domains. Social media platforms are increasingly becoming important for business growth …

Social media has revolutionized marketing, advertising, and promotional practices of
business concerns. After the advent of Web 2.0, traditional methods of marketing have …