Purpose The growth of omni-channel retailing is causing consumers to change their habits
and shopping behaviour. It is essential to understand the factors on purchase intention …

Purpose The purpose of this paper is to look into the mechanism in which customers involve
themselves in omni-channel retail setting and use its advantages. Design/methodology …

The emergence of omnichannel retailing has revolutionized the way traditional e‐commerce
business operates, subsequently bringing fundamental changes to consumer expectations …

The advance of the Internet and new technologies over the last decade has transformed the
retailing panorama. More and more channels are emerging, causing consumers to change …

Today, most retail profits are driven by customers' habitual buying behaviour. However,
there is a lack of comprehensive theoretical understanding regarding how omnichannel …

The purpose of this research is to identify the factors that influence an omnichannel
experience. Omnichannel is an emerging approach to retailing that responds to the …

In recent decades, retail has been faced with a challenging scenario, resulting from the
digital transformation driven by advances on the internet that has transformed retail business …

Retailers begin to create new channel systems to meet changing market environments and
innovative information technologies. The growing consumer need and market demand for …

Technological advances and continued digitization are having a powerful impact on
consumer behaviour, market development, and business-consumer interactions …

Advances in information and communication technologies (ICT) have led to the revolution in
retail industry through integrating multiple available channels to enhance seamless …