[PDF][PDF] Closing the Customer Imagination Gap with Augmented and Virtual Reality

T Hilken, J Heller, D Mahr - NIM Marketing Intelligence Review, 2023 - sciendo.com
NIM Marketing Intelligence Review Vol. 15, No. 2, 2023 Closing the Imagination Gap 32
physical environments and creates a sense of “it is here,” VR transports users into digital …

Virtual and augmented reality: Advancing research in consumer marketing

M Wedel, E Bigné, J Zhang - International Journal of Research in …, 2020 - Elsevier
Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact
on a variety of marketing practices and are attracting increasing attention from marketing …

Virtual and augmented reality in marketing

L Håkansson - 2018 - theseus.fi
This thesis serves as an introduction to Virtual and Augmented Reality and explains how
these two different technologies can be used in marketing. I work in marketing and have …

The new realities in digital marketing: Virtual reality, augmented reality, and extended reality

S Eng - The SAGE Handbook of Digital Marketing, 2022 - torrossa.com
Technological developments, including smart mobile technologies, have revolutionized the
way people experience and interact with their environments. It started with virtual reality …

Embedding virtual reality and artificial intelligence in integrated marketing communications

M Ferreira, FPF Fino - Managerial challenges and social impacts of …, 2020 - igi-global.com
Abstract Emerging technologies like Virtual Reality (VR) and Artificial Intelligence (AI) have
been receiving much attention in the Marketing field as a new way to attract customers and …

[图书][B] The reality of virtuality: Harness the Power of Virtual Reality to Connect with Consumers

K Cowan, S Ketron, A Kostyk - 2023 - degruyter.com
The Reality of Virtuality Skip to content Should you have institutional access? Here's how to
get it ... De Gruyter € EUR - Euro £ GBP - Pound $ USD - Dollar EN English Deutsch 0 …

[引用][C] Artificial Intelligence and Virtual Reality in Marketing: From Strategy to Success Stories

YE Rachmad - 2022 - The Princeton Book Publishing of …

[引用][C] Augmented reality and virtual reality will transform selling

A Zijadic, M Hilbert, M Lewis, T Nguyen, AR Together… - 2020 - Gartner

[引用][C] From Vision to Victory: Leveraging Artificial Intelligence and Virtual Reality for Cutting-Edge Marketing Strategies

YE Rachmad - 2022 - Book Ekonomska Istrazivanja …

[引用][C] Harnessing Hyper-Reality: Artificial Intelligence and Virtual Reality Innovations That Are Transforming Marketing

YE Rachmad - 2022 - Business Book Process …