M Wedel, E Bigné, J Zhang - International Journal of Research in …, 2020 - Elsevier
Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact on a variety of marketing practices and are attracting increasing attention from marketing …
This thesis serves as an introduction to Virtual and Augmented Reality and explains how these two different technologies can be used in marketing. I work in marketing and have …
S Eng - The SAGE Handbook of Digital Marketing, 2022 - torrossa.com
Technological developments, including smart mobile technologies, have revolutionized the way people experience and interact with their environments. It started with virtual reality …
M Ferreira, FPF Fino - Managerial challenges and social impacts of …, 2020 - igi-global.com
Abstract Emerging technologies like Virtual Reality (VR) and Artificial Intelligence (AI) have been receiving much attention in the Marketing field as a new way to attract customers and …
The Reality of Virtuality Skip to content Should you have institutional access? Here's how to get it ... De Gruyter € EUR - Euro £ GBP - Pound $ USD - Dollar EN English Deutsch 0 …