[图书][B] Extended reality in practice: 100+ amazing ways virtual, augmented and mixed reality are changing business and society
B Marr - 2021 - books.google.com
WINNER AT THE BUSINESS BOOK AWARDS 2022-SPECIALIST BUSINESS BOOK
CATEGORY. As one of the leading business trends today, extended reality (XR) promises to …
CATEGORY. As one of the leading business trends today, extended reality (XR) promises to …
Strategies for the successful implementation of augmented reality
B Berman, D Pollack - Business Horizons, 2021 - Elsevier
The potential benefits of augmented reality (AR) to consumers include high levels of
interactivity, exposure to an extensive virtual inventory tailored to their needs, high-quality …
interactivity, exposure to an extensive virtual inventory tailored to their needs, high-quality …
[引用][C] Engaging Realities: How Artifical Intelligence, Augmented Reality, and Virtual Reality Are Transforming Consumer Behavior in Social Media Marketing
YE Rachmad - 2024 - Luxor Temple Kitab Nashr, Edition …
How can virtual and augmented reality facilitate international business?
N Kshetri, YK Dwivedi - Thunderbird International Business …, 2024 - Wiley Online Library
While extensive research has explored the internet's role in internationalization, there is
limited understanding of how augmented reality (AR) and virtual reality (VR) contribute. Our …
limited understanding of how augmented reality (AR) and virtual reality (VR) contribute. Our …
Transforming the customer experience through new technologies
New technologies such as Internet of Things (IoT), Augmented Reality (AR), Virtual Reality
(VR), Mixed Reality (MR), virtual assistants, chatbots, and robots, which are typically …
(VR), Mixed Reality (MR), virtual assistants, chatbots, and robots, which are typically …
Visual Attention in Virtual Reality Settings: An Abstract
E Bigné, M Alcañiz, J Guixeres - Finding New Ways to Engage and Satisfy …, 2019 - Springer
Virtual reality, VR, is challenging marketers to understand both brand interaction and the
customer experience at the point of sale. In order to test the usefulness of VR in retailing …
customer experience at the point of sale. In order to test the usefulness of VR in retailing …
AR and VR as a Shaping Trend in Consumer Behaviour
A Kushnarevych, D Kollárová - European …, 2023 - papers.academic-conferences.org
Abstract Augmented Reality (AR) and Virtual Reality (VR) have been on the rise in recent
years. These technologies have had a great impact on the marketing field and, especially …
years. These technologies have had a great impact on the marketing field and, especially …
[引用][C] Virtual Frontiers: The Rise of Virtual Reality in Social Media Engagement Strategies
YE Rachmad - 2024 - … Lumière de Paris Éditions de Livres …
E-commerce: the Enhancement with the Integration of AR and VR
R Singh, P Sharma, V Dutt - 2023 International Conference …, 2023 - ieeexplore.ieee.org
Virtual and augmented reality technologies have emerged as innovative ways to enhance
consumers' online shopping experiences in the e-commerce industry. These technological …
consumers' online shopping experiences in the e-commerce industry. These technological …
Cannes Lions: Virtual reality is the new luxury game-changer
C Wooding - 2016 - luxurydaily.com
From a range of dedicated talks on VR to off-stage immersive experiences, it is clear that this
piece of technology remains the hottest of conversation topics. And judging from the …
piece of technology remains the hottest of conversation topics. And judging from the …