Virtual reality and modern tourism | Emerald Insight Books and journals Case studies Expert
Briefings Open Access Publish with us Advanced search Virtual reality and modern tourism …

Purpose This study consolidates insights on the role of virtual reality (VR) and augmented
reality (AR) in tourism engagement (TE). In addition, it suggests new directions for research …

The purpose of this study is to review previous literature on Virtual Reality in tourism and
events and suggest suitable VR devices for diverse research purposes and methods of each …

The travel industry has undergone a profound transformation in recent years, driven by rapid
advancements in technology. This paper explores the multifaceted impact of technology on …

Classical marketing is gradually moving from the “real” pole of the RV (Reality-Virtuality)
Continuum towards the middle of the RV spectrum. The augmentation of reality, driven by …

NIM Marketing Intelligence Review Vol. 15, No. 2, 2023 Closing the Imagination Gap 32
physical environments and creates a sense of “it is here,” VR transports users into digital …

Immersive technologies such as virtual reality is continuing to alter cross-industry
applications by providing compelling user experiences throughout platforms. Virtual reality …

Virtual Reality (VR) has emerged as a transformative technology, revolutionizing the way
businesses operate and interact with consumers. This abstract provides a comprehensive …

Taiwanese tourism industry has been consisting largely of small and micro businesses
(SMBs). Compared to medium and large corporations who achieve quality service by …

Attracting foreign investment is a key component of many countries' economic development
strategies. AR/VR solutions can help the process by providing engaging storytelling tools …