Exploring social media adoption in small and medium enterprises in Iraq: Pivotal role of social media network capability and customer involvement
ABSTRACT Small and Medium-sized Enterprises (SMEs) can communicate with their
consumers and provide them with relevant information on cost-effective goods or services …
consumers and provide them with relevant information on cost-effective goods or services …
Social media adoption and its impact on firm performance: the case of the UAE
Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …
can communicate information and respond to competitors with minimal cost. The ability to …
Effects of technological, organizational, and environmental factors on social media adoption
Electronic commerce is becoming a significant hub for sourcing products/services which
helps organizations to connect with potential customers and gain competitive advantages …
helps organizations to connect with potential customers and gain competitive advantages …
Social media and SMEs' performance in developing countries: Effects of technological-organizational-environmental factors on the adoption of social media
Increasing globalization and rapid digitization across industries have led to greater
international competition. Furthermore, the emergence of new innovation has created both …
international competition. Furthermore, the emergence of new innovation has created both …
The impact of social media adoption on competitive advantage in the small and medium enterprises
AAA Bakri - … Journal of Business Innovation and Research, 2017 - inderscienceonline.com
Internet-based social media delivers huge benefits to SMEs. There is, however, little
research into whether SMEs in Gulf Cooperation Council states use it to gain competitive …
research into whether SMEs in Gulf Cooperation Council states use it to gain competitive …
Social media adoption and its impact on smes performance a case study of Palestine
MA Alkhateeb, RA Abdalla - Studies of Applied Economics, 2021 - ojs.ual.es
Many small-medium size enterprises (SMEs) are adopting social media platforms to contact
their potential customers and provide their services. The impact of this adoption on the …
their potential customers and provide their services. The impact of this adoption on the …
[PDF][PDF] Factors influencing social media adoption among smes during Covid-19 crisis
Social media is considered a dominant platform for ensuring business success and survival,
especially in the case of small and medium enterprises businesses (SMEs). It offers many …
especially in the case of small and medium enterprises businesses (SMEs). It offers many …
The impact of social media usage on small and micro social commerce enterprises in Malaysia
Due to the Covid-19 pandemic and movement control order (MCO), many small and micro-
sized enterprises in Malaysia have been relying on social media platforms to promote and …
sized enterprises in Malaysia have been relying on social media platforms to promote and …
Examining the factors affecting sme performance: the mediating role of social media adoption
Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the
world economy. Information technology plays a vital role in improving the productivity and …
world economy. Information technology plays a vital role in improving the productivity and …
Examining the factors affecting SME performance: the mediating role of social media adoption
Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the
world economy. Information technology plays a vital role in improving the productivity and …
world economy. Information technology plays a vital role in improving the productivity and …